Hemingway described Pamplona, the capital of Navarra, as “the best land I have ever seen”, not for nothing in his book “Fiesta”, the author puts it as the setting, and this Spanish province stands out for its climatic diversity, in the that the atmospheres of the Atlantic, the continental and the Mediterranean coexist, which make it possible for there to be a wide tourist offer. This is how Ana Beriain describes this area, who is vice president of the Spanish Tourism Board and president of the Navarra Hospitality and Tourism Association.